Board meetings don’t have to be acrimonious, even when things aren't going as well as expected. In this insightful session, Gary Servis, Operating Partner at Insight Partners, will share his extensive experience serving on boards and navigating the often tricky dynamic between marketing executives and board members. Gary will provide real-world strategies on how to effectively communicate (at the levels that work for the board), align on priorities, and turn potential conflicts into productive conversations. After the presentation, the floor will open for an engaging discussion with the CMOs present where you can ask questions, share your experiences, and gain practical advice for making your next board meeting a success.

In this talk, we will focus on a very significant, very exciting and very stressful event in the life of a startup, launching from stealth mode, often managed by a one (overextended) person marketing team.

We will cover why companies enter and exit stealth mode in the first place and what launching from stealth mode actually means. We'll discuss realistic expectations of doing it well and avoidable pitfalls. We'll dive into the practical aspects and the infrastructure needed for the launch: website, PR, analytics, remarketing, PPC, and support from the startup ecosystem. And we will dive into the launch results of the recently acquired startup Entitle where I led the project.

I'm a stand up comedian and cybersecurity marketer. Since one of the categories for "type of session" is Stand-Up Comedy, I'd love to give the people what they want! I've been performing comedy for close to two decades, at clubs and private parties. This session would be a humorous look at the cybersecurity industry and my personal story of how I got into cybersecurity marketing.

Join us for the Marquee Awards Ceremony and Passport to Prizes Raffle!

Our team is here to assist you with everything you need to make the most of your CyberMarketingCon experience. Whether you're picking up your badge, grabbing the event schedule, or just need some directions, we’ve got you covered. The Registration Desk is your first stop for a smooth and organized day at the conference.

Every week on Wednesday, we host "Wednesday Morning Coffee and Networking". Meeting virtually is great, but why not take it hybrid? In this week's session of Wednesday Morning Coffee and Networking, we are going to flip the script a little bit and make this an in-person/virtual* hybrid event, held at CyberMarketingCon. Just like the sessions online, drop in and say "hi" or stay a while! Either way, we are glad to have you! See you there!

Cybersecurity marketers thinking of AI for short term wins should think again. Integrating the power of AI into long-term brand and marketing planning is extremely valuable, whether the focus is brand identity, customer engagement, innovative experiences, or beyond.

This keynote will passionately explore how to use AI for a strategic, forward-looking approach that transcends short-term tactics and embraces sustainable, future-proof strategies. Drawing on Palo Alto Networks’ rich experience with AI and the platformization strategy, we will delve into the benefits of long-term thinking. Join us as we uncover actionable strategies and best practices to empower enterprise cybersecurity marketers to thrive in the digital age and build enduring success for their organizations.

Whether you’re marketing a scrappy startup recently out of stealth, a leading global player or a vendor looking to break out of a crowded pack, odds are the that the cybersecurity landscape has evolved faster than you can build the brand—or demand (from prospects, investors or other audiences)—that you desire. And likely for good reason: even today’s most in-demand cyber technologies and hottest companies can be old news tomorrow as the market moves quickly to address the next big regulation, the risks of the newest-fangled innovation, or reporting from the latest quadrants, waves, and radars. While product roadmaps and engineering innovation may keep up, a brand’s reputation and results take a hit if marketing doesn’t stay ahead and perception lags reality. This panel will bring together marketers who have been on the front lines of reinventing cybersecurity brands at various stages and degrees to share what worked, what didn’t and what they’d recommend if they got to do it all again.