The agenda is subject to change. To experience the full conference, we recommend you arrive to attend the first workshop (12pm CT on Sunday, Dec 7) or at least the Opening Night Reception (7pm CT on Sunday, Dec 7) and leave after 3pm CT (CyberMarketingCon) or 8pm CT (CyberCEO Summit) on Wednesday Dec 10. Save the sessions you like on the conference app!
We're bringing a panel of influencers to share how they work, how they grow their influence, and how to best work together!
In this talk, I will describe and show how AI automations will enable a solo marketer or a tiny marketing team to perform the job of an entire marketing department. I'll also demonstrate how the CMO of the future will help sales teams to be super-efficient and effective by finding the right people, at the right time, with the right message.
Using an AI automation platform, I will show everyone how this person will command a team of hyper-specialists who focus on and excel at narrow sets of activities. These advances in technology, paired with creativity and some engineering, will result in the superhero CMO - the one-person marketing department who can (nearly) do it all.
AI automations can significantly multiply the output and effectiveness of a single marketer
CMOs of the future will not be hamstrung by lack of budget, only lack of creativity
Tools and techniques that are heralding the age of the superhero CMO
A walkthrough of an actual automation workflow that saves loads of time and money (specific use case TBD)
Apply red team and blue team methodologies to create competitor proof messaging. This session teaches you to exploit competitor messaging weaknesses while stress testing your own claims using the same attack methods.
You'll see examples of reconnaissance techniques applied to cybersecurity vendors to identify messaging gaps, then participate in a quick exercise testing sample claims against common buyer objections. Learn how to build defensible messages using statement, evidence, and boundary components that survive competitive attacks.
Leave with a competitor intelligence checklist, attack prompt templates, and a scoring system for evaluating claim strength. No security background required.
Competitor reconnaissance playbook: Find messaging gaps in 15 minutes using public sources Defensible message structure: Statement + evidence + boundary approach to solid claims Attack prompt library: Five buyer objections that expose weak messaging Stress test scoring system: Rate claim strength and get stakeholder buy in Boundary templates: Set clear limits without sounding defensive
Selling cybersecurity software to the U.S. government requires a fundamentally different approach than selling to commercial enterprises. While many companies attempt to recycle their private-sector marketing materials, success in the federal space demands a strategy tailored to the unique missions, structures, and decision-making processes of government buyers.
In this workshop, Katherine Hennessey will outline how companies can develop targeted communications for federal civilian agencies, the Department of Defense, and the Intelligence Community—three groups that share commonalities but require distinct messaging. Participants will also engage in a hands-on exercise designed to illustrate how to translate these principles into practice for their own organizations.
Attendees will walk away with a practical framework for repositioning their value proposition in language that resonates with public-sector decision-makers.
Brief bio: Katherine Hennessey has spent two decades helping cybersecurity and technology companies succeed in the U.S. federal market. She specializes in developing go-to-market strategies, business development programs, and advocacy campaigns tailored to the unique needs of government buyers. Katherine currently leads a dedicated business unit at NightDragon focused on public-sector business enablement, where she works across the firm’s portfolio to accelerate growth and impact with federal, state, local, and international government customers.
SIEM Marketing in the mid-market is a whole new challenge. Buyers are more informed, more risk-conscious, and more collaborative in how they evaluate tools. At this growth stage, security vendors often hit a wall; messaging that worked in the early days doesn't resonate with cross-functional decision makers. Instead of selling to a single engineer or founder, you're now marketing to stakeholder groups that include CISOs, DevSecOps leads, and business-minded buyers, and they all have different definitions of value.
In this session, Alexis Horn, Director of Product Marketing at Graylog, shares how he evolved Graylog's Go-to-Market approach to speak directly to this new class of buyers. You'll learn how to modernize your persona-based messaging, align it to revenue-driving discovery motions, and address the common blockers mid-market SIEM buyers throw up.
If you're scaling from startup to mid-market and watching conversion slow, this session will show you how to realign your messaging and GTM rhythm for today's buyer reality.
How to frame product outcomes that resonate with both technical and business stakeholders:
What does it take to break into a crowded cybersecurity landscape, win attention against billion-dollar incumbents and buzzy disruptors, and still drive real revenue impact?
In this session, Valerie Zargarpur, VP of Marketing at Hopper, shares the behind-the-scenes strategy and execution behind Hopper’s stealth launch—how a lean team built a GTM motion that stood out in a saturated market while aligning deeply with high-conviction technical buyers.
Stealth launches aren’t what they used to be. In today’s noisy landscape, attention is currency, and differentiation is survival. Whether you're launching a seed-stage startup or rebranding an existing product, this session will help you think more strategically about breaking through the noise and converting interest into traction.
Attendees will learn how to:
Most B2B marketers think LinkedIn is the only paid channel for serious pipeline generation—but Reddit can be an underutilized goldmine. In this 25-minute session, Silvio (Founder & CEO, AdConversion) and Mickey Bowen (Head of Creative, AdConversion) will break down how B2B companies can add Reddit into their ad mix to reach highly engaged, niche communities.
We’ll cover: Where Reddit fits into a larger paid media strategy and how to align it with other channels like LinkedIn.B2B campaign strategies that actually work on Reddit, from targeting to budget allocation.Creative that converts—how Reddit ads demand a different tone, style, and approach than LinkedIn or Meta.
The world seems to be changing at a feverish pace. AI is eating software, hardware...maybe even your job.In the cybersecurity industry, GTM teams and cyber defenders alike are trying to untangle AI truth from fiction and build strategies to take advantage of - and protect against - the disruption this still-novel technology will bring.
Beyond the endless sea of AI snake oil, there is truth in the massive changes AI will have on the cybersecurity industry. There are also vital trends and movements happening beyond AI, which are going under-noticed (or unnoticed) due to the AI hype. Futurist, investor, thought leader Dr.
Chenxi Wang is here to explain the signal in the noise of AI in cyber, and share key infrastructure, cultural, societal, and "frontier tech" changes that will impact the cybersecurity market in 2026, so that you can understand what's coming next and how the industry is changing.
Why today’s marketing leaders are shaping not just demand—but destiny:
In an age of disruption, cyber marketers must be both credible and growth focused
How it is key to make a brand that both stands out with authenticity and impact:
