Webinars have become one of the most powerful tools in cybersecurity marketing—but not all are created equal. In this session, three veteran marketing pros share their insider knowledge on what makes webinars successful. This interactive session will explore best practices for planning, promoting, and delivering engaging cybersecurity webinars that resonate with technical audiences and drive measurable results. From crafting compelling content to boosting audience engagement and maximizing ROI, our experts will provide practical tips and real-world examples you can put into action right away. Whether you’re new to webinars or looking to refine your strategy, this panel will equip you with proven tactics for success.

Liz Brink: From Conversations to Conversions: Leveraging LLMs to Deepen Customer Understanding in Cybersecurity

Cybersecurity marketers are sitting on a goldmine of untapped data: call recordings with customers and prospects. This session will explore how to leverage Large Language Models (LLMs) to analyze these transcripts at scale, uncovering critical insights into customer pain points, buying behaviors, and the true value proposition of your solutions. Attendees will learn practical techniques for using LLMs to build "problem trees" that can transform discovery, QBRs, objection handling, SEO strategy, and more, driving more effective marketing and sales alignment.

Maggie Miller: Meet Your AI Teammate: AI’s Role in Modern Marketing Teams

AI isn’t just a tool—it’s a teammate. In this session, we’ll explore how forward-thinking marketing leaders are creating digital twins of core roles—from content strategists to insights and planning leads—to simulate decisions, accelerate execution, and scale smarter.
 Drawing on real-world examples from a corporate marketing team's journey in cybersecurity, you’ll see how AI is reshaping our content lifecycle—from editorial planning to distribution—by acting as a strategic partner. This isn’t about shortcuts or automation hacks. It’s about using AI to elevate thinking, not just increase output.
 We’ll dive into how AI teammates can help scale content creation, optimize social media strategy, and stress-test messaging in real-time—unlocking speed and scale without sacrificing voice, quality, or trust.

Matt LaMontagne: Doubling Down on AI: How Bugcrowd Rewrote Its GTM Story

What happens when a company ditches the traditional lead-gen playbook and goes all-in on ABM? For Bugcrowd, it sparked a full-blown Go-To-Market transformation. 

In this session, we'll reveal how Bugcrowd unlocked the full potential of ABM to build a 100% account-based motion, break down silos between marketing and sales, and drive serious pipeline and revenue growth. From predictive intent and AI Email to Sales Intelligence, this is ABM in the real world, at scale, with results to prove it.

Artificial Intelligence (AI) is transforming business development, with AI-powered Business Development Representatives (BDRs) proving to be essential assets for organizations looking to scale efficiently. This session goes beyond vendor evaluation to cover the full lifecycle of utilizing AI BDRs, including identifying diverse use cases, training AI effectively, building strong partnerships, and measuring success.

We'll start by exploring how to uncover opportunities for AI BDRs beyond traditional sales functions, such as driving event registrations, following up on leads, or re-engaging dormant prospects. This approach allows businesses to align these tools with their unique goals and uncover untapped value. Next, we'll tackle AI training, emphasizing the importance of tailoring AI models for relevance and accuracy. Attendees will also learn how to build collaborative, transparent relationships with AI vendors who can provide scalable solutions and ongoing support.

Finally, the session focuses on measuring what matters. From tracking engagement metrics to calculating ROI, we'll provide actionable frameworks for assessing the effectiveness of AI BDR initiatives. Real-world examples—including ThreatConnect's success leveraging tailored AI BDRs to achieve sustained growth and deeper customer engagement—will illustrate how these tools can become strategic enablers of long-term success. Attendees will leave with not just the knowledge to evaluate AI-powered BDR solutions but also the confidence to implement, optimize, and track their performance in ways that bring measurable value to their organizations.

Key Takeaways
1. Identify Diverse Use Cases – Learn how to look beyond sales and find impactful use cases for AI BDRs, such as event registrations, lead follow-ups, and prospect re-engagement.
2. Train AI for Precision and Relevance – Understand the importance of tailored AI training to improve accuracy and enhance alignment with your business needs.
3. Maximize Vendor Partnerships – Get actionable insights on selecting and collaborating with an AI vendor, focusing on transparency, scalability, and long-term support.
4. Measure Success Effectively – Discover frameworks to evaluate the ROI of AI BDRs, using metrics like engagement levels, pipeline growth, and conversion rates.
5. Leverage Real-World Insights – Gain inspiration and practical guidance from real-world case studies, such as ThreatConnect's results with AI-driven BDR solutio

In cybersecurity, trust and clarity can’t wait behind gated forms or buried whitepapers. Buyers expect instant answers, seamless discovery, and proof that you understand their challenges—before they ever talk to sales. Yet too many cybersecurity websites still function like static brochures: traffic drops, conversion rates stall, and high-intent buyers leave without engaging.

This session explores how forward-thinking cybersecurity marketers are transforming their websites into AI-native growth engines. We’ll share how leading cybersecurity brands are using AI-powered search, dynamic content discovery, and real-time buyer engagement to deliver 7–10× higher conversions—while making every content investment work harder.

You’ll walk away with a playbook for:

- Making your website AI and AI SEO ready
- Turning static content into interactive buyer journeys
- Converting visitors through value-first, trust-driven engagement
- Your website is no longer just a marketing channel—it’s the front door to growth. 

Let’s make sure it’s ready.