(90-120 minutes. Will require a paid subscription to n8n.io)

Welcome to the future of lean marketing operations. In this hands-on workshop, you'll learn to build your own AI-powered marketing agent using n8n—an open-source workflow automation tool that plays beautifully with tools like ChatGPT, Slack, Notion, LinkedIn, and hundreds of other apps.

You'll walk through real-world use cases that automate high-impact marketing tasks, from generating leads and qualifying them, to summarizing customer calls and repurposing content across channels. This isn't a tool tour or a theoretical deep-dive—it's a practical, tactical build session where you'll create your own fully functional AI agent by the end of the workshop. You'll leave with plug-and-play templates, tested workflows, and the skills to scale your impact without increasing headcount.

Key Takeaways
Learn how to use n8n to build workflows that automate marketing tasks
Set up a no-code AI assistant that can perform lead enrichment, email drafting, content repurposing, and more
Build an agent that connects to OpenAI, Slack, Notion, LinkedIn, Google Sheets, and other key tools
Use prompt engineering to guide your AI agent's tone, quality, and output format
Take home ready-to-use templates to replicate and adapt in your own GTM stack

I want to walk the audience through the process of exploiting a vulnerable machine and explain the process and cyber lingo along the way. Many marketers have little to no reference for the "technical" aspects of cybersecurity, and I want to present a low-threat opportunity for them to see the "super technical" pieces in an easily digestible manner. They won't all be pentesters at the end of it, but some of them will have the skills to impress their colleagues and customers.

- Attendees will be confident in their understanding of how computers are exploited.
- Attendees will know how pentesters and cyber attackers think.
- Attendees will understand what it is they are defending against.

Step-by-Step to Incredible DIY but Enterprise-Worthy Cyber Marketing Assets

This interactive workshop introduces a smarter, faster way to create professional cyber marketing assets in Canva, with no design background required.

We’ll explore a variety of premium templates curated specifically for cyber marketers, each created with modern design best practices & leading industry trends in mind. From clear typography hierarchy and balanced layouts, to consistent padding and modular sections, you’ll learn how to produce visually consistent, professionally designed assets in minutes - without starting from scratch or waiting on multi-day creative fulfillment.

Attendees will follow along with a free DesignSpace Canva template resource, applying sample brand assets (yes, even your own!) in real time while learning how to seamlessly integrate logos, color palettes, and design systems for professional results.

By the end of the session, participants will walk away with:
- A free DesignSpace Canva template tailored for cyber marketing assets - ready to use and customize instantly
- Actionable design insights that help teams create consistent, branded assets faster, using built-in best practices like hierarchy, spacing, and modular layouts
-An exclusive discount on DesignSpace Template plans - providing access to a growing library of premium cyber marketing templates in Canva & Google Slides.

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At 26, I almost died. Not because of a freak accident, but because I was dismissed, misdiagnosed, and forced to fight for my own survival. What does this have to do with cybersecurity marketing—especially social media? More than you’d think.

Social media in cybersecurity is relentless. Audiences are skeptical, platforms shift overnight, and breaking through the noise feels like an uphill battle. But just like survival, success in cyber marketing isn’t just about endurance—it’s about strategy. It’s about knowing when to push, when to pivot, and when to fight to make sure the right voices get heard.

In this session, I’ll share how my journey—going unheard by the medical community, fighting for answers, and ultimately finding a way forward—mirrors the challenges we face in cybersecurity marketing. As social media leaders, we must be resilient. We must advocate for our brands, navigate industry fatigue, and make complex topics compelling.

This session will break down how to push through doubt, refine strategies, and stand out in an industry that never slows down. Because in cyber marketing, just like in life, resilience isn’t just about survival—it’s about making an impact.

Key Takeaways:
✅ How to cut through noise and skepticism in a saturated cybersecurity market (especially on social media).
✅ The power of persistence and adaptability in an industry that’s constantly evolving—whether it’s new algorithms, engagement drops, or shifting narratives.
✅ How to advocate for your message and brand in the face of resistance—because social is where cybersecurity narratives are shaped in real time.
✅ Why resilience in marketing is about strategy, not just endurance—and how social media teams can thrive amid chaos.
✅ You will leave feeling inspired—with a renewed perspective on resilience, both in cybersecurity marketing and in life"

Whether it's AI, geopolitical events, COVID, competitors or technology advancements, marketing leaders need to constantly be aware and in sync with customers, markets and world events to adapt their marketing strategy to continuously find new opportunities, demonstrate value, maximize results, and drive brand leadership. Those who do, are putting themselves and the company in a position for success. Those who don't, risk everything.

What you will learn from this session:
- Specific examples of shifts in marketing strategy based on technology, market and world events
- Changes in GTM strategy and alignment with executives and sales
- Examples of standing out and leading in your market segment
- The importance of building strategic relationships with customers for long term success

When I joined Wiz, we were a small startup. Three years later, we became a $32 billion Google acquisition.

In this session, I'll break down the five biggest lessons that transformed how I think about marketing forever. You'll hear why praise is the most underrated growth lever, how humor outperforms “professional” marketing, why the TINIEST details matter more than big plans, and how brand drives pipeline better than any spreadsheet. I'll also share hard-earned truths about moving fast, marketing without a budget, and building from the inside out.

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The cybersecurity market is increasingly crowded and noisy. Every company claims to be a "leader" and promotes its ability to solve "critical" use cases – to the point that such statements no longer hold meaning. As marketing budgets are slashed and teams are required to achieve more with less, how can companies rise above the rest to prove their value and achieve true market leadership?

In this session, offered by Tracey Moon, CMO for BlackCloak, she will share her strategic formula for building brands and maximizing impact. With a track record that includes numerous acquisitions and growth milestones, she'll share the key components to demonstrating value, trust, and differentiation of a company's solutions while creating a sense of necessity and urgency, including: keeping a laser focus on high-impact activities, building multi-pronged campaigns across relevant channels, and fostering a collaborative team environment for internal and external contributors. As a result, marketing teams can prove their worth in feeding the funnel, driving bottom-line results, and elevating the brand to become a standout in the crowd.

Key Takeaways:
What high-impact activities to focus on to build brand awareness and credibility.
The value of multi-pronged campaigns – the relevant content and distribution channels that drive results without breaking the bank.
The importance of building social media advocacy within an organization and among external stakeholders.
How to demonstrate the value of Marketing to company leaders and increase resources and budget allocation.